Gucci wins trademark case in China
(Women’s Wear Daily)
Updated: 2014-01-23

Gucci wins trademark case in China

The Nanjing Intermediate People’s Court of China sided with Guccio Gucci S.p.A. — owner of the Gucci fashion band’s trademarks and the intellectual property rights of its products — in a dispute with Guess over trademark infringement and unfair competition activities in China. Gucci claimed that Guess and affiliates were imitating its collections and image, to the detriment of the Italian luxury brand. This is the second international jurisdiction in which Gucci has won a lawsuit against Guess, following the June 2012 ruling of a U.S. court that awarded Gucci $4.7 million in damages. Other verdicts are pending in Italy and France; in June, Gucci appealed a Milan ruling that Guess’s Quattro G-diamond pattern was unrelated to Gucci’s interlocking double-G pattern.

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